It is difficult to find positive news in the aviation industry currently. However, it is undeniable that there is something going on. Worldwide airlines and airports are starting to focus on Digital Fuel Management solutions that connect airlines and fuel provider seamlessly. In the past, Asia has been at the forefront of digital innovations, but are they doing enough to do that again here?

When it comes to digitalization, it is difficult to deny Asia’s position as an outright global leader. The efforts the countries, especially in the east and south-east, make to advance the digitalization in every sector are remarkable. This also applies to the countless advancements in the aviation industry in this region of the world. Over the last two decades, many airlines have developed into global players. Much of that is due to their relentless pursuit of digital solutions to improve their performance, efficiency, and reputation.

Good Reputation, But Do You Want To Look Further?

However, what happens if we look a little bit more closely. Are Asia’s Airlines that innovative in all areas? We all know that the customer-facing activities are getting all the media attention, and Asian Airlines are doing a great job promoting the digitalization in those areas. Fair play to them, as it seems like they know how to handle their public image very well.

But does that carry over to the operational processes as well? Improving the turnaround process is still an area most airlines can excel at. Every single delay second costs an airline hard cash. Especially right now, every single dollar saved is a welcome relief from burning through cash as most aircraft have to stay grounded.

Asia Needs To Focus On Digital Fuel Management Now

From working with many Asian airline clients in the past, I can tell you that there is still massive room for improvement in their turnaround process – and especially one part of it: the fueling process. This essential part of the turnaround has been neglected over the past. It isn’t easy to streamline the process across all airports with the different fueling provider. Every contractor uses a different IT system, so rather keep relying on verbal and paper-based communication than revolutionizing this process.

Your Competition Is Not Sleeping Anymore

This hasn’t been a massive disadvantage for Asian airlines, as all other global competitors have done it similarly. However, it feels like things are changing, and Asia’s airlines have to act now, or they risk losing their position as a digitalization role model.

Europe Is Leading The Digital Fuel Management Revolution

Many global airlines, especially in Europe, turn to digital solutions to facilitate communication between airlines and fuel providers. By using standardized digital communication schemes, you don’t need to adjust to every single contractor’s IT system anymore. Now you can configure your system once, and the exchange is handled automatically from there. Considerable improvements in process quality can be achieved through that while also adjusting to the current COVID-19 situation by limiting personal interactions.

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    The Right Time Is Now!

    As you can see, this little revolution is made for our current times. Improving efficiency and cutting costs while limiting personal interactions. Currently, over 45 airports worldwide are using such a system, but only two are located in Asia. This, paired with the easy-to-achieve benefits of such a solution, should be a wake-up call for all Asian airlines.

    To answer the question posed initially: No, Asia is not doing enough to lead the digital fuel management revolution. Other regions and airlines are far ahead of them currently. Acting right now will help to close that gap. If you want to learn more about how to do that, check out the rest of our blog.

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    Robin is the young gun at Information Design already leaving his mark on aviation industry. After taking an educational hiatus, he rejoined Information Design and is prepared to help airlines around the world to capitalize on the advantages of digital fuel management. With his quite remarkable level of experience in the aviation industry for his young age, Robin is prepared to pick up right where he left off. Don’t hesitate to contact him – maybe he will invite you onto his web show “REFUEL”.